Implementation Separates the Winners
You've just started a new advertising campaign. When can you expect to see new customers?
There's a very simple method to calculate how much your ads help, or hinder your sales. Wouldn't it be wonderful to know which ourcome your ads produce?
Is there ever a justification for LOSING money on your ads? If advertising is supposed to be an investment, shouldn't each Dollar invested be returning at least $1.10?