Podcast
Practical MarketingWhen Will My Ads Start Working? – Podcast 3
You've just started a new advertising campaign. When can you expect to see new customers?
Are Your Ads Hurting Sales? How Do You Know? – Podcast 2
There's a very simple method to calculate how much your ads help, or hinder your sales. Wouldn't it be wonderful to know which ourcome your ads produce?
How to Make Money by Losing Money – Podcast 1
Is there ever a justification for LOSING money on your ads? If advertising is supposed to be an investment, shouldn't each Dollar invested be returning at least $1.10?