Podcast Practical Marketing When Will My Ads Start Working? – Podcast 3 by John Cassidy-Rice | Mar 16, 2018 | PodcastYou've just started a new advertising campaign. When can you expect to see new customers? Are Your Ads Hurting Sales? How Do You Know? – Podcast 2 by John Cassidy-Rice | Mar 14, 2018 | PodcastThere's a very simple method to calculate how much your ads help, or hinder your sales. Wouldn't it be wonderful to know which ourcome your ads produce? How to Make Money by Losing Money – Podcast 1 by John Cassidy-Rice | Mar 12, 2018 | PodcastIs there ever a justification for LOSING money on your ads? If advertising is supposed to be an investment, shouldn't each Dollar invested be returning at least $1.10?